2022 Chamber College: Market Research 101 with Porter O'Brien Agency
There is an art and science to understanding your markets, and this session will overview some of the tools used to find out what you need to know about your customers and markets. This session will deliver overviews of opinion polling, focus groups, customer surveys and market analysis and what each option can provide and which option is best for the specific circumstance.
Light snacks and refreshments are provided. Bring your own bagged lunch!