Are you a business owner or executive concerned you or your sales team might be spending too much time with unqualified buyers?
“Buyers buy for their reasons, not necessarily the salesperson’s reasons. Many salespeople and business developers tend to “tell” all they know when given the opportunity to introduce themselves to a prospective client, a referral or a person they meet at a networking event. The urge to share their expertise in order to “impress” the prospect is most natural for them and in most cases is ineffective.
During this interactive session, you will learn how to define a buyer’s needs, wants, challenges and/or problems, or what Sandler calls “pain.” You will understand how to engage in a conversation that focuses on the prospect and dramatically increase the likelihood of positioning yourself as an Advisor to new prospects early in the process resulting in more successful outcomes.”
8:00 am to 8:30 am coffee, muffins and networking
8:30 am to 9:30 am presentation
9:30 am to 10:00 Q & A
Fredericton Chamber of Commerce Boardroom
364 York Street, Suite 200
(Parking is available at the rear of the building or adjacent to the building on the side of the building near NB Liquor. Parking permits are available at the chamber office and must be displayed in your window)