Lunch & Learn - How to Avoid Looking Stupid When Using LinkedIn

How to Avoid Looking Stupid When Using LinkedIn

Presenter: Heather MacLean, TaylorMade Solutions

Are you getting requests from business colleagues to connect on LinkedIn?  Are you resisting joining LinkedIn because you just don’t have the confidence to effectively use the tool?  Or, perhaps you have joined LinkedIn, but really have no clue how to effectively use it.  Sound familiar?  
 
If you are unsure how to effectively use LinkedIn, you are not alone.  Every social media channel has a different purpose and best practices for how each should be used.  LinkedIn is now an essential tool for businesses.  In this session, you will learn:

• what information you should have in your personal profile in order to develop and protect your personal brand as well as your employer/company
• how often you should post (both as an individual and also as a business)
• how to avoid annoying your colleagues, prospects and customers
• why you need an integrated marketing/communications strategy 

TaylorMade Solutions can guide you through your journey to become a social enterprise, providing you with the tools, templates and expertise to get results.