This session will teach the 5 BIGGEST MARKETING MISTAKES businesses are making and how to overcome them all. It’s 3 hours of cutting edge, re-tooling, here’s how it REALLY WORKS plan to why your current marketing is not doing and what its supposed to do. Here’s what will be taught:

• The Marketing Equation (Interrupt, Engage, Educate & Offer) and why all advertising has to include I.E.E.O.
• Hot Buttons…why they are so important and why your advertising has to have them to be relatable to your target market.
• The Educational Spectrum…it’s how everyone buys what they buy and tracks where they are on the road to making a purchase.
• “Why John Smith Buys What John Smith Buys” and “How You Have To See The World Through John Smith’s Eyes” to be effective.