Innovation starts with an idea—your idea. Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This webinar will introduce you to trademarks, patents, trade secrets, industrial designs and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition.

Catherine Vardy joined the Canadian Intellectual Property Office in 2015. As an Intellectual Property Advisor for the Atlantic Region, Catherine has worked extensively with people to identify and highlight the value of IP, making a complex topic accessible to a wider audience. As the Network Liaison and Program Manager at Springboard Atlantic, Catherine worked closely with innovative SMEs, universities and colleges. Catherine also worked in Atlantic Canada as a Research and Innovation Development Officer with the Natural Sciences and Engineering Research Council (NSERC).