Are you clear on the purpose of your business? Why does it exist? Why do you put so much time, energy, and resources into running and building your business every single day? What's it all for? Is it simply to make some money, or is there something else that drives you?

Many business owners struggle to answer these questions. Yet having a clear purpose is the essential first step in aligning your planning, people, and processes for success. Research shows that purpose-driven businesses grow faster and have higher profitability than their industry peers.

In this webinar you will learn:

1. WHAT purpose is (its core components);
2. WHY it's so important to clarify your business? purpose NOW (for you, your team, and your customers); and
3. HOW to identify, clarify, and communicate the purpose of your business, so that you can experience the benefits of a purpose-driven business