Presented by Porter O'Brien

Porter O'Brien is a Fredericton-based communications agency.  Partners Tim Porter and Jordan O'Brien have a combined 50 years of experience in public relations, strategy, marketing, government relations, market research, and media training. 

A famous philosopher once said that "tactics without a plan are the noise before defeat." All organizations can benefit from a strategic plan. Our session will give you a primer on why you should have a strategic plan, how often you should update it, and how you can make sure it is implemented to the greatest possible effect.